Welcome to Amber’s brain.
Combining a deep visual instinct with data-driven thinking, I balance creativity with usability.
Spot Light:
Mission-Critical UX: Design in Dynamic Targeting Systems
Led UX for USAF Capstone optimizing coalition coordination in Dynamic Targeting, improing info flow and reduced cognitive load.
Results: By delivering relevant information to the right users, enhancing communication, and streamlining decision-making, I improved mission efficiency and influenced future military protocols.
Featured Blog Post: The AI Brain Behind Ingredient Transparency
This MVP explores how we can scale ingredient intelligence through transparent, human-centered systems.
Why It Matters: Skincare is often confusing and opaque, driven by fear-based marketing, influencer hype, and complex ingredient terminology. By prioritizing clarity and trust, we aim to make skin care ingredients more accessible and meaningful for everyday users.
Ok, Zoomer: A Mock Android Launcher
This case study highlights my process of designing an Android launcher tailored to older smartphone users.
Result: Achieved an 82% task success rate, demonstrating the intuitive and user-friendly design. 95% of users reported high satisfaction, confirming significant improvements in smartphone usability.
Simplifying Complex Finance Workflows
I developed a global supply chain financing platform, navigating legal and location challenges.
Result: Task time decreased, and user feedback pointed to clear improvements in the new onboarding experience. Prototyping and testing confirmed the redesigned dashboard is effective and easy to use.
Reinventing Amazon Launchpad
Revamped Amazon Launchpad's brand identity and storefront, crafting a customer-centric design system.
Result: The redesign achieved increased brand recognition based on user feedback and content strategy. Resulted in a 42% rise in video engagement and a 19% increase in clicks and purchases.
Other Case Studies
Developing a Value-Based Shopping Experience
Led UX for Amazon’s “Meet the Launchers,” a value-based shopping experience highlighting 50 underrepresented brands. Boosted engagement and CTR through research-driven design and strategic content.
Creating a Brand Identity for a Small Business
Created a brand identity for TechTools, LLC, including logo, website, and business cards, designed to resonate with engineers and inventors through bold visuals and a responsive digital experience.
Branding & Marketing Content
Designed e-commerce content for brands like Amazon and Microsoft, focusing on accessibility, visual consistency, and cross-device usability to enhance user trust and engagement.
E-commerce Content
Created branding, marketing content, and merchandise for startups and major brands like Amazon and Microsoft, spanning print, web, and product design.