Creating a Brand Identity for a Small Business

TechTools, LLC is a boutique patent and prototyping company that specializes in developing functional prototypes.

The logo, website, and business cards appeal to engineers and inventors by through the use of bright colors, iconography, and website optimized for digital devices.

TechTools, LLC Current Logo

Client’s Original Logo

First Round of Mock Ups

Client was presented with four logos and picked one to be edited.

Second Round of Mock Ups

The client liked the red and grey color scheme and gear icon, but requested the icon to look less “spoke and wheel”

Using the Brand Guidelines

Below are examples of how the brand guidelines are used on TechTools’ business cards and website.

Gears are used as a visual motif reminding the audience of the logo
Red is used as an accent color and highlights features, like the call to action button

TechTools Business Cards

TechTools Desktop Website

Screenshot taken from TechTools, LLC website.

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