Featured UX Case Studies
Ok, Zoomer: A Mock Android Launcher
This case study highlights my process of designing an Android launcher tailored to older smartphone users.
Result: Achieved an 82% task success rate, demonstrating the intuitive and user-friendly design. 95% of users reported high satisfaction, confirming significant improvements in smartphone usability.
Cargoes Finance: Smart Trade Lending
I developed a global supply chain financing platform, navigating legal and location challenges through stakeholder collaboration.
Result: A decrease in time on task and qualitative feedback showed significant improvement on new on boarding process. And prototyping and user testing validated the usability of the new dashboard design.
Reinventing Amazon Launchpad, an Amazon Storefont
Revamped Amazon Launchpad's brand identity and storefront, crafting a customer-centric design system.
Result: The redesign achieved increased brand recognition based on user feedback. And content strategy resulted in a 42% rise in video engagement and a 19% increase in clicks and purchases for customer conversion.
Other Case Studies
Developing a Value-Based Shopping Experience
Amazon Launchpad highlight people of color or sellers with value-based mission statements.
Results: The page had 50 brands with 6 value categories (Social Good, Women-owned, Black-owned, Latinx-owned, Family-owned, Sustainable). The page had consistent growth in customer engagement and overall CTR.
Creating a Brand Identity for a Small Business
The client provided me with CAD designs, a business description, and a mood board for inspiration for the brand.
Results: I pinpointed the desired aesthetic and worked with TechTools to create a cohesive brand identity.
Branding & Marketing Content
I provided designs that solve a problem. If a company is new to market, I create a brand identity designed for their target audience.
E-commerce Content
When designing graphics, I consider details like accessibility, templates, onsite platforms, and whitespace.